- Revenue
- 172K EGP
- Ad spend
- 14K EGP
I learned marketing the hard way.
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College
I started a clothing brand — and failed to sell it.
Great product, zero sales. I realized making clothes was the easy part. Getting people to buy them was the real game.
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Obsession
So I went all-in on learning marketing.
Ads, funnels, copy, creatives, numbers. I tested everything on my own money and learned what actually moves sales.
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Media buyer
Managing real budgets for real brands.
I became a media buyer, running serious ad spend on Meta and TikTok and being accountable for every pound of return.
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Today
Independent performance marketer.
Now I work directly with e-commerce brands — the kind I once wanted to build — to help them grow profitably and predictably.